In the process of building a well-off society, countless fighters have watered their harvests with sweat, and moved forward with practical and determined work, writing touching stories of chasing dreams. In 2012, three young people from Fen Shui Village, Yuhu Town, Jiedong District returned to their hometown to start a business. In the past 9 years, they have explored a path to wealth and prosperity with a guitar. Today, let's listen to the story of these three young entrepreneurs together.

In early December, when reporters came to Jieyang City Fante Musical Instruments Co., Ltd., a container truck was loading goods in the warehouse. This truck of guitars will be shipped to the dock and sent abroad after loading.

Wu Mingyong, Chairman of Jieyang City Fante Musical Instruments Co., Ltd.,

"This is an order from Malaysia. It is now ready to be sent to Malaysia by container. There are two categories and two models of products inside, all of which are sent together, more than 1,000 pieces."

The order that came from afar also has to start with Wu Mingyong and two classmates, Liu Canbo and Liu Yujun, returning to their hometown to start a business. These three young people were all born in 1988, and after graduating from middle school, they went out to make a living. In 2012, e-commerce gradually emerged, and the three returned to their hometown of Fen Shui Village to open an online store to sell guitars. At that time, guitars had to be purchased from factories in Huizhou and other places.

Wu Mingyong, Chairman of Jieyang City Fante Musical Instruments Co., Ltd.,

"Purchase a small number of them over there, bring them back here, pack them ourselves, operate the entire sales process ourselves, and then put them on the Internet for sale."

Because most of the guitar factories in other places are engaged in batch production of foreign trade orders, they cannot provide Wu Mingyong and others with goods on a long-term and stable basis. They often have to wait for an opportunity to pick up some remaining orders or inventory.

Wu Mingyong, Chairman of Jieyang City Fante Musical Instruments Co., Ltd.,

"At the beginning, we could only pick up their remaining orders, leftover orders, or some inventory, and gradually sell them ourselves, because you don't have volume, and you can't talk to others."

The supply of goods is subject to others, and the large volume and high transportation costs of guitars have always restricted the operation of Wu Mingyong's online store. In the summer of 2013, the order of the online store experienced a "gusher" growth, and the contradiction between supply and demand increased again.

Liu Canbo, Production Manager of Jieyang City Fante Musical Instruments Co., Ltd.,

"At that time, we were normally around 20 orders a day, and suddenly it rose to more than 100 orders. You can only download the link, we downloaded it many times, it's sold, but you don't have any goods to send."

The awkward situation of having no goods to send when the order is obtained made the three young people think of starting their own guitar factory. Their hometown, Fen Shui Village, used to be a well-known wood processing place. In their opinion, guitar production is similar to wood processing. So the three pooled hundreds of thousands of yuan as startup capital to start a guitar factory, and divided the work of purchasing, production, and sales.

Liu Yujun, Purchasing Manager of Jieyang City Fante Musical Instruments Co., Ltd.,

"At the beginning, we ourselves thought that a guitar was very simple, but in the process of purchasing, we realized that there are many parts inside. All the things in a guitar, including a screw, we have to go out and purchase from all over the country, such as Guangzhou, Huizhou, Jiangsu, Zhejiang, Shandong, etc."

After finally purchasing and producing materials from all over the country, the three realized that it takes nearly 200 processes to make a ordinary guitar, and there are dozens of parts. However, the first batch of more than 300 guitars produced did not meet expectations.

Wu Mingyong, Chairman of Jieyang City Fante Musical Instruments Co., Ltd.,

"The first batch of products was really terrible and we had no idea at all. Because of the wood, it expands and contracts with heat, and once it deforms, the basic function of the guitar is lost."

Liu Canbo, Production Manager of Jieyang City Fante Musical Instruments Co., Ltd.,

"It was really naive. At that time, a guitar was more than 100 RMB, but the cost of what we made was more than 200 RMB."

Liu Yujun, Purchasing Manager of Jieyang City Fante Musical Instruments Co., Ltd.,

"From a professional perspective, they might think it's a toy. In fact, it's disappointing, but the first time we were quite happy cause you can make a sample."

The three partners put all their effort into producing the first batch of guitars, but in the eyes of professionals, they were just toys. They could barely sell them to recoup their costs and reduce losses; if they didn't sell them, they would have nothing to show for their efforts. After much deliberation, they made a tragic decision:

Liu Canbo, Production Manager of Jieyang City Fante Musical Instruments Co., Ltd.,

"Several guys were struggling for a long time and decided to destroy this batch of unqualified products."

Wu Mingyong, Chairman of Jieyang City Fante Musical Instruments Co., Ltd.:

"In business, honesty is important. If you sell poor quality goods to consumers, you can't justify it, and your reputation will suffer."